Working from home is the new normality since 2020.
Every artist of the music industry is still struggling because of it.
You have the power to work with music: be smart and crafty, improve your music skills as your business skills.
Stop spamming your music, start connecting with people genuinely and you will increase your income streams. Stop complaining about how diffiult is to be an artist, and start working hard to make your dreams come true.
Transform your music in a business.
Here I will tell you some of the strategies to make it possible.
FIRST RULE: Create content consistently Music, Videos, Vlogs, Articles, Podcasts, Photos, Arts – everything can tell your story.
People love stories, it is the first way to connect with them.
Create your online portfolio on social medias and/or a website, and you will be ready to connect with new fans, new customers and new colleagues. Little by little, you will transform casual fans into true fans.
Once connected with the world, you will decide your strategy.
Digital streaming is the most important market of music industry in 2020 – spending on music streaming in the UK exceeded £1bn only last year.
Choose a distributor and start earning money publishing your music – I personally use Distrokid , because of their facilities on cover songs publishing – every distributor has pros and cons for every kind of artist.
Fiverr is a platform that connects freelancers with clients. You can find all sorts of jobs, including music-related jobs. It’s free to sign up and create a profile. Here you can use your songwriting, musicianship, and music production abilities to make money as a musician while building a portfolio and gaining experience. In my personal experience, I used it to record violin parts for composers, producers, and artists. I have consistent incomes from it.
Contact brands and/or sponsors you want to collaborate with. Spot the ones who represent truly your style and your ideals. Send a DM with the following infos:
– Introduce yourself. Explain who your audience is.
– Share in a sentence something genuine you like about the brand/product.
– Lay out what you hope to deliver for the brand and what you are hoping for in return.
Promote your personal brand and engage your fanbase by selling merchandise to your followers. Take the love of your fans and sell your gadgets with creativity. Don’t think only about t-shirts, there are plenty of useful objects you could start to create with your brand’s name. Band merch is a big business, especially if you have a a very loyal following. You can sell your merch on your website, or create a little shop on a platform (one of the most common is Shopify).
Movies, TV series, spots, Trailers they always need soundtracks or background songs. Music supervisors are searching for new and fresh melodies that could fit perfectly their project. You could do it with a label, or sending your demos to specific websites that could place your song and give you licensing revenues.
Some useful websites: MusicBed – Artistlist
A good crowdfunding could improve the investment on your music work, giving you more opportunities to have professional instruments/locations, to offset costs of production and marketingof your next music project. Your fans will be more than happy to help you, especially if you give something exclusive in exchange.
Sometimes running contests you can run over the crowdfunding that appeal to the different people of your fanbase. This time, you HAVE to get annoying.
Teaching your music skills is one of the more useful ways to earn money.
First of all, create free material, free content which showcases your expertise and knowledge in music. Then your fans will trust that your paid material is just as good, if not better, and that’s something worth paying for. Think about what formats will be most effective for your potential students (Video, Skype/Zoom Call, Pdf, Ebook, Audio only), how will you create the course and how will you deliver it.
Some useful websites: Udemy – Teachable – Skillshare